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Global Sales & Marketing Director

Flowbird

The Brief

 

Flowbird Group are a leading transport technology provider, recently rebranded from Parkeon, in the growing market of Smart Ticketing. They retained our services to recruit a Global Director of Sales & Marketing for the Transportation business unit. Reporting to the Managing Director, the role was to lead Flowbird’s international sales strategy, managing and liaising with colleagues across the UK, France, the US, Spain and Australia.

 

The Process

 

This role required extensive market mapping research to target both candidates at competitors UK wide and also relevant businesses in other industries located within a commutable distance of their UK HQ in Poole. We used a range of business databases to help find relevant businesses in allied industries that provide B2B technology solution that require significant software engineering and system integration based in either Dorset, Hampshire, Somerset and Wiltshire. We also researched transport technology firms and major IT consulting firms with transport practices using our extensive network of contacts to identify the right people.

When approaching candidates it was essential to challenge them on the detail of what they were selling. As software systems projects were becoming increasingly significant to Flowbird’s business, they needed an individual who was selling B2B and understood solution selling; developing a tailored solution to the customers problem, whilst ensuring it would remain within Flowbird’s capability to deliver. We found that our client received positive feedback, and had a good reputation in the transport technology space. Despite the limiting factor of location (commutable to Flowbird’s offices in Poole), 3 of the 5 candidates on the shortlist lived within half an hour of our client’s office.

 

The Outcome

 

We were successful in recruiting a candidate with 20 years sale’s experience in the transport technology sector, living close to our client’s office. Moreover, the successful candidate had experience of selling technology products to the public transport sector, managing large teams and operating in an international environment.

Why Us?

This is what the Managing Director – Transportation, for Flowbird said:

Newsom Consulting have played a key role in finding senior leaders for Flowbird. The way they went about the process was spot on- transparent, with helpful updates and very good outcomes. Paul and Jim are consummate professionals in the transport space, and I would not hesitate to recommend them.

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Testimonials

UK Power Network Services recently partnered with Newsom Consulting to recruit a key strategic appointment. They provided us with a targeted candidate search and shortlist of candidates from which we were able to make a successful appointment. Throughout the engagement there was senior involvement from Newsom Consulting and they demonstrated deep knowledge of the sector and market. They were patient, thorough and professional throughout the search.

 

Ian Smyth, Director of UK Power Networks Services

We recently worked with Newsom Consulting to recruit a key Director position for our UK leadership team. They understood our requirements well, spending time to come and meet with us so they could fully understand our needs. The longlist and shortlist reports were good and very user friendly. Assessment of candidates was accurate and we were presented with a good diverse selection of candidates with different backgrounds. The quality of candidates was first class and we were able to appoint a high-calibre candidate. The process was thorough and good value for money.

Managing Director, STRABAG UK

Thanks for supporting us in securing some of our industry’s leading talent. Your candidates are always excellent and I find you a pleasure to work with. Looking forward to furthering our partnership in the new year.

Managing Director (Transportation), Faithful+Gould
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